Is your website invisible to AI?

Paste a URL and roast_bot analyzes your website's AI visibility — the Schema.org structured data, llms.txt and AI crawler access that decide whether ChatGPT, Claude, Perplexity and Google AI Overviews can cite you. Then it scores you out of 100 and tells you exactly how bad it is. It is not nice about it.

HOW IT WORKS

1. Paste your URL. No signup.
2. roast_bot crawls the site, reads your schema markup, robots.txt and llms.txt.
3. You get a 0-100 score across seven categories, a list of what is broken, and a roast.
4. Every roast gets a shareable permalink, like roastbot.xyz/r/kcproto.com.

WHY IT MATTERS

AI assistants do not browse like humans. They parse structured data to understand what a business is and what it sells. Only about 12% of websites have any. If yours does not, the AI describes a competitor instead of you — and you never see the traffic you lost.

PRICING

Free — the roast

Your AI visibility score, what is broken, and a public permalink.

$100 — Full AI Visibility Report

Page-by-page audit, score breakdown, findings and prioritized fixes.

$200 — Fix It Myself

Everything above plus a one-paste schema auto-injector, a generated llms.txt, and install instructions for WordPress, Squarespace, Shopify, Wix, Webflow and GoDaddy.

$500 — Fix It For Me

We deploy the whole thing for you. Credit from lower tiers applies.

QUESTIONS

How is this different from a rich results test?

A validator tells you whether your markup parses. roast_bot tells you whether an AI assistant can actually find, understand and cite your business.

Is the roast really free?

Yes. The roast and the score cost nothing.

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