Effectively invisible to AI. · roasted Oct 24, 2026
THE ROAST
Your AI Analytics feature page describes how AI sees brands, but doesn't use SoftwareApplication schema to describe itself. Self-aware tech companies add schema. You just added screenshots. 🔥
Campaign tiers from $149/month but zero Offer schema—Google Shopping would reject this listing in a heartbeat. Chuck Norris negotiates SEO pricing with a single Offer tag. You negotiated with a spreadsheet. 😭
Real businesses, real rankings, real results—but zero Review or Case Study schema to prove it. Your proof is just text nodes in a div. Search engines cry a little. 💩
AutoSEO is your entry-level product but has zero Product schema differentiating it from FullSEO. You sell features, not products. Chuck Norris sells products with schema. 🪦
FullSEO is your flagship but appears on the site with less structure than a Wikipedia article stub. No Service schema, no price range, no aggregateRating—just an h3 and some marketing copy. Sad. ⚰️
WHAT IS BROKEN
[CRITICAL] Semalt offers 8+ distinct services (AutoSEO, FullSEO, link-building, local SEO, ecommerce SEO, international SEO, indexing, AI analytics) but zero Service schema markup exists on the site.
[CRITICAL] Organization schema lacks address, telephone, email, founding date, and sameAs links—bare-bones that doesn't help search engines understand Semalt as a legitimate SEO agency.
[CRITICAL] Pricing page (/price) lists campaign tiers (AutoSEO, FullSEO, free tier) but contains zero Offer or PriceSpecification schema—AI models can't parse your $149/mo claim structurally.
[WARNING] Site has substantial FAQ-style content in product descriptions (e.g., 'See how AI describes and recommends your brand') but zero FAQPage or Question schema exists.
[WARNING] Case studies page (/case-studies) exists but lacks Review or Case Study schema—real business proof sits naked in a div.
